As part of a Christmas marketing campaign Cadburys set up a new promotion that would send them across the country giving away tonnes of free chocolate. From the 1st to the 24th an un-missable Cadburys truck was sent either to a part of the country in which a specific activity would be laid out for the locals or they would visit a Twitter competition winner. The victor would get free chocolate to share out between their friends and family. It was Dan’s and I job to follow them up and down the country and document the giveaway as it unfolds. These images were to be used in support of the campaign on social networking sites. These are just a few examples from the month long promotion.
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